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Location may be Vital In some circumstances location is the most important decision a new business owner will make. When it comes to a retail business, location is number one for importance. Convenience is imperative for consumers. If the buying consumer cannot find the store or cannot seem to get to the store easily they may just give up and drive by. Parking is essential for the business. If you need 10 customers in your store at all times, then if is important to have at least 8 parking stalls conveniently located within short walking distance. With a mail order business, location is not important because it does not effect sales. Location is important in relation to the big market. Setting up business in a small town may not generate enough customer traffic to create business success. There is a possibility that the product or service chosen must have a high drive by traffic with large signage to create the volume of new walk in customers to be successful. Location is very important when it comes to drawing power. A business by itself may not draw enough customers but with other comparable stores in a close vicinity a larger numbers of consumers will be drawn to the area. Div. of The Royal Connection Inc. Webmaster: Howard R. Sinclair E-mail: howard@royalconnection.com
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